Tristram Woolston

Tristram Woolston

Tristram is the founder of Inside Information. A graphic designer with 30 years corporate identity experience under his belt, he has been making his mark in wayfinding consultancy for the past 20.

Comfortable dealing with client companies at the highest level, Tristram has a finely tuned strategic mind and uncompromising attitude to producing top-quality work. A skilled typographer, illustrator and designer, he takes a hands-on approach to developing creative wayfinding solutions for Inside Information's clients.

In his spare time, Tristram enjoys feeling the fresh sea breeze on his face, sailing his yacht on the West Coast of Scotland.

Creative director

Tristram Woolston

Wayfinding analyst

Annie Woolston

Brand and strategy consultant

Paul Stirling

Artwork and IT

William Woolston

We have a core team of wayfinding experts, but also
use a network of specialists in complementary fields. These include interior designers, 3D designers, sign engineers, electronic signage consultants, exhibition designers and lighting designers, as well as people with expertise in historic buildings, crowd psychology, interpretation, mapping and cartography,writing, illustration and photography.