Science
Like many areas of design, wayfinding is primarily about problem solving. Our approach is rigorous and scientific, based on well-established theories as well as our extensive experience.
Before we start developing a programme, we need to fully understand the spaces and places, assess the scope and complexity of the project, and devise an appropriate plan. Ideally, we need to consider the key aspects of the wayfinding scheme at the first stages of the building cycle, including architectural and environmental features, landmarks, naming and signage – and collate relevant site data.
Key questions about usage, accessibility, levels of traffic, special requirements, security, authority permissions, branding considerations need to be answered and analysed before an overall strategy can be developed. From there, it’s a case of drilling down and honing the finer details – including concepts and planning for signage, graphics and hardware.
The next stage is drafting a thorough implementation plan and building a watertight schedule. Specification, quotes, ordering, cost-control and selecting appropriate suppliers are all critical in making sure that wayfinding projects run on time and on budget.
Wayfinding demands an unusual blend of science, psychology and design. These elements need to be carefully balanced to achieve a clear, coherent system. We use three guiding principles as the building blocks of all our work.
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