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We specialise in the design of wayfinding systems, sign programmes and environmental graphics for the built environment.
This web site describes our services and design methods. It also shows examples of our recent projects and gives contact details.
Inside Information is concerned with information design - we organise and present information so that it is accessible and available to everyone. Our work ranges from the design of signage and wayfinding systems that guide people around complex buildings to the creation of dynamic environmental graphics that enliven office spaces and project our clients' corporate values.
Our approach is analytical and creative - we respond to clients' needs, build a full understanding of what must be communicated and determine how best to deliver the information. We create elegant and useful solutions to complex problems.
Wayfinding -
to make complex spaces legible and accessible.
Sign design -
to create sign systems that aid navigation.
Environmental graphics -
to create colourful images that brighten architectural spaces.
Maps, plans and diagrams -
to make complex information visible and accessible.
Identity design -
to project brand image and visual identity
Typography -
to ensure text is legible and well ordered.
We use a stage-by-stage process of creative design to ensure effective, accurate and visually sophisticated results for our clients.
Investigation and analysis -
Exploring the client's needs and gathering the necessary information.
Design strategy -
Developing a design strategy to clarify the means of information delivery.
Design concepts -
Creating imaginative and innovative design for all information.
Specification -
Detailing, programming and specifying all components.
Sourcing and tendering -
Identifying manufacturers and obtaining quotations.
Manufacture and installation -
Overseeing prototyping, proofing, fabrication, and installation.
If you have a forthcoming design project you would like to discuss please contact us. There is no obligation. We will be very happy to talk through your requirements, see if we can assist and provide you with detailed quotations.
Inside Information Design Limited (Scottish Office)
Findhorn House
Dochfour Business Centre
Inverness IV3 8GY
Tel: 01463 226555
E-mail: info@ininfo.co.uk
Inside Information Design Limited (London office)
503 Willoughby House
Barbican
London EC2Y 8BN
Tel: 0207 628 6237
E-mail: roy@ininfo.co.uk
Web: www.ininfo.co.uk
We have delivered creative and effective design solutions for clients in many areas of industry and commerce. A selected list are shown below:
Accenture
London HQ offices at Plantation Place, Fenchurch Street, London EC3 - wayfinding and environmental graphics
Scottish Natural Heritage
New headquarters building - wayfinding and environmental graphics
Barclays Capital
Trading rooms, London - wayfinding and environmental graphics
Swiss Re
London HQ offices at 30 St Mary Axe (the ‘gherkin’) - wayfinding and sign design
Foreign & Commonwealth Office
British High Commission, Islamabad - wayfinding
British Consulate General, Hong Kong - wayfinding
British Embassy, Berlin - signage consultancy
British Embassy, Dar es Salaam - information design
Old Admiralty Building, Whitehall, London - wayfinding
Worcester Royal Hospital
New acute hospital at Worcester (PFI project) - wayfinding and sign design
City of Inverness
Brand identity for City of Inverness and brand guidelines manual
Careers Scotland
15 careers offices across the Highlands and Islands of Scotland - corporate signing
Highlands and Islands Enterprise
HQ building at Cowan House, Inverness - wayfinding
Western Isles offices at Benbecula - corporate signing
Dingwall offices - wayfinding and environmental graphics
Inverness & Nairn Enterprise
Feasibility study for industrial estate wayfinding, Inverness - consultancy
The Green House, Inverness - wayfinding
Balmakeith Business Park, Nairn - corporate signing and wayfinding
Moray Enterprise
Horizon Scotland building at Forres - corporate signing and wayfinding
British Council
British Council offices, Hong Kong - wayfinding and sign design
Marwell Zoo
Animal enclosure signage at Hampshire zoo park - wayfinding and sign design
Welcome Break
Motorway service areas at Warwick and South Mimms - branding and wayfinding
Gaelic signage
As many of our projects in the north of Scotland now require dual language (English and Gaelic) signage solutions, we are working closely with specialist Gaelic translators to establish standardised wordings and design appropriate graphic formats to achieve the best balance between the two languages.
Roy Fleming joins the team
Senior design industry adviser Roy Fleming has joined the Inside Information team. Roy is London-based and will assist with the development of new business opportunities in London and the South East. Roy can be contacted on 0207 628 6237 or roy@ininfo.co.uk
Centre for Health Science
We have recently been appointed to design the brand identity and wayfinding for this unique medicare centre in Inverness. The state-of-the-art building is arranged on two levels around a central couryard and will house teaching, research and treatment facilities.
Environmental graphics for Chevron's HQ
We have been commissioned to design environmental graphics and wayfinding signage for the new Chevron HQ building in Aberdeen. Within the large open-plan office areas we will be assisting navigation by use of fixed and electronic signage, with colourful banners and murals to create visual landmarks and identify colour-coded zones.
Scottish Natural Heritage
For the new SNH headquarters building we have designed a colourful wayfinding and sign system in dual language English/Gaelic. The building itself is built to demanding sustainability standards and has won the highest BREEAM award in the UK.
Wayfinding at HIE’s corporate HQ
We have recently completed a comprehensive wayfinding scheme for Highlands and Islands Enterprise at their headquarters building, Cowan House in Inverness.
The scheme included both exterior and interior signage, reception area graphics, literature display units and library displays. Everything was designed to project the clients well-established corporate identity and all information was dual language, English and Gaelic.
As the client’s organisation expected frequent changes to the structure and naming of departments and project groups it was necessary to design as much flexibility as possible into the display systems to allow for easy and rapid updating of information.
We specified a modular sign system using interchangeable metal profiles and a system of signs for desk naming and workgroup identification which used paper inserts, printed in-house to a standard typographic template.
Reception areas were treated with large scale, colourful, graphic murals to explain the client’s corporate objectives in growing businesses, strengthening communities, developing skills and making global connections.
The scheme has been very well received by the client:
"I would defy anyone to get lost in the building now, where before they might have."
Catriona Eagle, Director of Careers Scotland, Highlands and Islands Enterprise
"We've worked together on projects ranging from advertising campaigns to websites and printed publications, as well as signage. each one has been impressively planned and efficiently project managed to the smallest detail. Inside Information sets and meets strict deadlines and always works to the highest quality standards."
Chris Roberts, Head of Communications, Highlands and Islands Enterprise
Large graphics for Barclays Capital
Barclays Capital commissioned us to design large graphic panels as part of an innovative wayfinding system. The building in question, a work area recovery centre in north London, has an exceptionally large open plan main office space containing nearly one thousand separate work stations, arranged in long rows.
To make the space easier to navigate we have subdivided it into three colour coded zones and implemented a novel system of overhead row and desk numbering, utilising the structures of the air conditioning system.
Within the floor area two very large, free-standing structures have been given a bright and colourful all-over graphic treatment using a digital printing process. Vending areas, breakout areas and spaces for office facilities have been finished in bold colour with large-scale vinyl graphics applied directly to the wall surfaces.
To complete the scheme we have designed a series of three-metre wide, digitally printed canvas murals, coded to the colour zones and depicting photographic assemblages of natural textural elements - clouds, water, rock, plants etc. - ideal for brightening up a space which has no external views or natural daylight.
New partnering service aimed at graphic and interior design practices
We have launched a new partnering service to help graphic and interior design practices deliver high quality wayfinding solutions for their clients.
Many design practices will be expert in the development of brand identity and retail identity programmes for their clients but will not have the specialised skills in-house to handle the development of large-scale wayfinding and sign design schemes.
In these instances we are offering our skills as a ‘bolt-on’ service where we will work closely with the project design team to ensure that the overall design approach is accurately incorporated into signage and information structures, and take the time-consuming burden of detailed scheduling, programming and specification of wayfinding programmes off their designers’ hands, freeing them up for other creative tasks.
For further information please contact Tristram Woolston on 01456 415484, or e-mail info@ininfo.co.uk
Photographic resource adds to graphic capabilities
We have expanded our in-house photographic service with the addition of new top-of-the range digital camera equipment.
The system, which produces high quality 50-megabyte photo files, will allow us to increase our range of stock and specially commissioned images for use on murals, banners, canvases and other large scale environmental graphics.
We are also offering a commercial photographic service for architectural, industrial and landscape subjects, producing unique images for use in brochures, annual reports, exhibitions, displays and web sites.
For further information please contact Tristram Woolston on 01456 415484, or e-mail info@ininfo.co.uk